Marketing Management

Assignment Task This assessment gives you an opportunity to demonstrate that you can apply concepts covered in topics 1-3 by preparing a market audit. A market audit is an analysis of the external and internal environment that impacts the performance of the organisation and forms the knowledge base on which you will build your marketing plan in ... Get Start

Assignment Task You are expected to find an article (one research article) from a peer-reviewed journal related to any of the topics in the course (Marketing Management) and submit the maximum of three pages report of the review. The review should include: A. Description of the Study What was the purpose of the research? Why is the ... Get Start

Assignment Task Question 1. Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of s... Get Start

Assignment Task Evaluation Each answer will be graded out of 20 points. Grades will be awarded based on how well you address the question itself, the clarity and logic of your answer, and appropriate use of the course materials (case studies, exercises, guest speakers, in-class discussions, lectures, and readings). The essay answers will be e... Get Start

Assignment Task Summary 1. You need to select a company based or operating in the UK (please note this company should not operate in the BICS (Brazil, India, China and South Africa) countries and then conduct a full internal analysis. 2. You will highlight their current key marketing activities. 3. Present a justification as to why the ... Get Start

Assignment Task Company Overview The company under study is Oman Arab Bank a prominent Omani bank established in 1984, found itself facing increasing competition and inefficient manual processes in recent years. This prompted a crucial digital transformation journey focused on automation and customer experience. Objectives Your objectiv... Get Start

Assignment Task The Purpose and Context This assignment will help you to be able to assess a target market, create a marketing plan and manage the public relations of a company. Case Scenario Life Water is a multi-million-dollar bottling water company that is 150 kilometers outside of Los Angeles, California. Their local community is co... Get Start

Assignment Task Instructions: The strategic marketing cases written should be about real people, in real organizations, who have to make real decisions. Cases can be developed from primary and/or secondary data. Cases can have some information disguised which will need to be outlined in your research methods section in the teaching note, and ... Get Start

Assignment Task Introduction The market is defined with many terms. It is actually where buyers and sellers meet. The meet because they exchange goods and services in exchange of money. Buyers have unlimited demand of goods and services, the main role of the business is to make sure they meet the buyers expectations and satisfaction. The mark... Get Start