| Country : | United States America |
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Assignment Task:
BACKGROUND
TopTravel SL is a company dedicated to high quality online hotel reservations. It operates internationally and its customers are large hotel groups that offer luxury services.
With more than 10 years of experience, Top Travel SL has been among the top 5 websites used to choose accommodation. A large percentage are business trips, however, there is also a significant number of leisure trips, which seek an accommodation with the most favorable conditions.
In the last 5 years, prestigious competitor companies have launched very strong marketing campaigns that have forced TopTravel SL to make an important
investment in the Online Marketing Department. This department is physically located in Amsterdam, the city where Top Travel SL was founded, although there is staff distributed in the US, Singapore and Spain.
This department has undergone major changes in the last year, as they had to hire a new Social Media Manager, since the previous one left the company for personal reasons. Until then, the company had a very efficient team of analysts, designers, web/SEO programmers, content manager, social media strategist and community manager. However, with the arrival of the new manager the team was affected; There were some team members who also decided to leave, and those who stayed did not have a good working environment. Due to the flight of employees, new hires were made; young talents keen to learn. However, most of the veteran staff is demotivated given the situation, and a few months later the results of the last campaign they had launched were significantly affected by this.
DEVELOP
Before starting, you must choose the option you want to solve; individual coaching or team coaching. You must solve only one option, as we will only evaluate one of the two options.
Individual Coaching
1. Analyse the starting situation of the Online Marketing Department:
a. To provide context, explain what the starting situation is, from an analytical perspective. b. Explain the importance of carrying out a coaching process; what could happen if you do not act quickly, and what benefits would be obtained after the intervention.
2. Establish some goals:
Formulate at least 3 goals to achieve with the executive coaching process.
3. Plan a complete individual coaching process for Marc Blumer:
In this section you should design the entire coaching process, and frame the sessions within the Coaching phases. This planning must be very detailed and precise, explaining step by step the entire process. You must bear in mind:
a. Structure of the Coaching phases: plan how many sessions to perform in each of the phases, and what actions or techniques to apply in each one.
b. Include "powerful questions", use the Grow Method to lead the questions.
BACKGROUND
The final work of NLP allows the student to apply all the knowledge acquired during the course, in addition to expanding and consolidating the information.
The subjects to work are of free choice, depending on the needs of each student and the chosen cases. It is important that this work is of maximum utility, so the subject must be chosen thoroughly to be enriching and profitable for the personal and/or professional life of the student.
DEVELOP
1. Choice of subject/topic: Detect a real situation in which you are insecure, have a sense of blockage or inability to manage or cope with it normally. A situation in which you want to improve your current state and produce a positive change to improve it is also valid.
a) The orientation of the work is internal, that is to say, the student is at the same time the guide and the explorer. b) Choose a topic to address among the following:
- Communication
- Leadership
- Achievement of objectives in the workplace
- Conflict management
- Scared of speaking in public
- Work stress Each of these concepts is very extensive, and encompasses a wide range of possibilities, it is essential that the chosen problem is related to one of these topics.
c) Justify in detail the reasons for the election.
d) Define the problem
e) Make a theoretical approach to the topic you have chosen.
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