| Country : | Australia |
|---|
Assignment Task :
1. Assignment Overview
This assignment is based on the real-world case of the proposed acquisition by Bunnings Group Limited (“Bunnings”) of Adelaide Tools and Oaklands Mower Centre (“Adelaide Tools”), which has been unfolding since October 2019.
In a team of three or two students, you are required to conduct a mock television interview, which is video-recorded and submitted for assessment.
In this interview, the team members will assume the following roles:
(1) the interviewer / host,
(2) a representative of either companies involved, and
(3) a spokesperson for the ACCC.
The content of the interview will be based on your research of this real-world case study (see guidelines below).
2. Background Scenario
Key Facts:
• Bunnings is an Australian company that provides home improvement and outdoor living retailing. Bunnings is a wholly-owned subsidiary of the retailer Wesfarmers Ltd.
• Adelaide Tools has five retail stores in South Australia. Adelaide Tools supplies a number of brands, including some not available at Bunnings, such as Sithl, Husqvana, Festool and Milwaukee.
• On 11 October 2019, Bunnings announced its proposed acquisition of Adelaide Tools.
• The proposed acquisition is subject to regulatory approval by the Australia Competition and Consumer Commission (ACCC), whose decision is current pending. On 5 November 2019, the ACCC released a Market Inquiries Letter calling for submissions. Further, ACCC released a Statement of Issues outlining its concerns over the merger on 14 February 2020.
• This proposed acquisition has received extensive media coverage in the financial press.
3. The Assessment Task
Interview Format
• In a group of three (3) students, you are required to conduct a mock television interview, which is video-recorded and submitted for assessment.
• Each team member will assume one of the following roles during the interview:
1. The interviewer / television program host;
2. A representative of either of the companies, and
3. A spokesperson for the ACCC.
[For groups of two (2) students, you may choose to play all 3 roles in turn (through editing), or assume the roles of the interviewer/host and either the company representative or the ACCC spokesperson]
• The television interview can be set in a ‘studio’ setting or ‘out in the field’.
• The duration of the interview must not exceed 10 minutes.
• Each team member must contribute to approximately equal air time during the interview
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