MKT5MMA: Marketing Management Case Study - Management Assignment Help
Order Code: OAE6602
Question Task Id: 195916
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You are to prepare a case report as a critical reflection and strategic plan for a company of your choice listed on the ASX and positioned between the 200-3IX) level by market capitalisation. This moons the company Is in the ASX 300. but not In the ASX 200. Many are emerging companies and seeking growth. A fist of the companies is available on the LMS.
The report can be based on desk research. secondary research and primary research lit ethnographic and ethnographic observation only). Your first task is to provide a critical review of your chosen company and its marketing strategies (situation analysis). Your critical review Is based on synthesizing readings from relevant company reports. databases. Industry and government report websites and newspaper articles. Your second task is to analyse consumer insights about this company and its brands (or a specific brand) and, drawing on the situational analysis and observational findings, develop strategic analysis and recommendations.
This Individual project allows you to test and advance your ability to understand and analyze a marketing situation. Identify an opportunity, develop strategic analysis and recommendations. It requires the den- - striation of marketing concepts and strategies. To work on this critical reflection and strategic plan, we suggest yc, cus on the following three main activities:
1. analysis of the market situation;
2. marketing strategy formulation:
The case will be evaluated according to the following criteria:
- the quality of the analysis — the extent of sources and evidence presented?
- the detail in the strategic analysis
- the feasibility Of recommendations — do they blow from the study?
- evidence of mastery of the frameworks, concepts, and methods developed in the course
- the effectiveness of the written presentation of the report
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