| Country : | Australia |
|---|
Assignment Task:
Task:
Case Study: Lidnist to Japan
Lidnist is a French start-up that designs, produces, and markets lidless isothermal mugs. Only one year after the successful launch of its products in France in 2014, the company decided to go to international markets. In 2019, the company marketed its products in around 20 countries, and its total sales reached 800,000 euros, with 33% coming from exports. The company has decided to expand into Asian market. An Asian market that they are particularly interested in entering is Japan. Product
The company works with several suppliers who manufacture the product. The mugs for the European markets are made in France. Mugs for the American and Asian markets are manufactured by a French company based in Shanghai in China.
The airtight silicone closure and double-walled insulation perfectly protects the drink and very easy to operate. Patented hyperboloid twisting mechanism keeps your mug 100% leak-proof, even when it is upside down. The mug is insulated and keeps the drink hot for 3 hours, or cold for 6 hours. The mug comes with free reusable straw – the top just needs to be twisted until the membrane is snug around the straw.
Some other product details:
? Its design and colour can be customised
? Materials: Polypropylene, silicone
? BPA-free
? Capacity: 350mL
? Weight: 0.15kg
? Freezer and microwave safe
? It is priced about 20 Euros in France and European Union (EU) market
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