| Country : | Australia |
|---|
ASSIGNMENT TASK:
TASK:
Overview
The assignment requirement is to create a short but comprehensive three- year business plan for a new business venture. The venture should be for- profit, but have clear social benefits which would allow it to be considered as a ‘B-Corporation’ in a few years. In addition, at least part of the capital should be raised via a crowdsourcing campaign (e.g. via Kickstarter or similar service).
Your business plan should be presented with the following headings:
1.0 Business Plan Pitch
1.1 Written pitch
1.2 Visual pitch
1.3 Backer rewards
2.0 Business Opportunity
2.1 Customer need and target market
2.2 Social impact
2.3 Relevant megatrends
2.4 Similar successful campaign
2.5 Opportunity testing plan
3.0 Sales and Marketing strategy
3.1 Fundamentals
3.2 Social media and free publicity
3.3 Measurement and information
4.0 Operational strategy
4.1 Operational structure
4.2 Outsourcing and motivation
4.3 Operational risks
5.0 Financial plans
5.1 P&L and Balance Sheet
5.2 Capital requirements and funding plan
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