| Country : | Australia |
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Assignment Task
AssignmentDescription.
Corporate Social Responsibility (CSR) is a controversial topic and is widely debated throughout the world and increasingly gaining more prominence in Australia. The concept is broad and embraces the concept that companies have societal obligations beyond the profit goals of shareholders. CSR requires companies to consider the other two aspects of the Triple Bottom Line (TBL): impacts to the environment and society. Companies are required to consider the interests of all stakeholders including investors, suppliers, consumers, employees and the community in conducting its business.
CSR in the Tourism and Hospitality Industry discusses issues and challenges faced by organizations implementing responsible business practices within the travel, hotel, leisure and hospitality industries. Your discussion will examine the role that Tourism Australia contributes to support CSR events and activities.
The hospitality industry has a large footprint both in the area of providing employment and consumption of natural resources like energy, water, waste and food consumption. Your report will discuss the CSR activities of your chosen company, from within the Australian Tourism, Hospitality& Travel Industry, with initiatives related to community development, equality and diversity of the workforce, progressive work practices, and many other environmental causes.
(Special updates: During this global economic collapse caused by the outbreak of the unprecedented Covid-19 pandemic, how would the public and government react to the role of large multinational companies’ Corporate Social Responsibility programs? When the economy slumps, will organizations still prioritise causes other than the bottom line?)
Assessment Task - Approach and Requirement
Warning and advice:
There are many sources of information available on the internet. You need to avoid plagiarising other people’s materials – do not exceed the cut-off limit of a 20% similar score. If you do not understand the requirements of the assessment task, please ask the lecturer for clarification. If you need help with paraphrasing, please seek help at student services. If you have issues with time management, the best approach is to have a note book and list down the due dates of all Assessment task and start working on the tasks from the first day be adding snippets of content into the outline of your report.
The report should include the following:
• A Title Page with the student’s name and student number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment;
• A Table of Contents with section numbers, section titles/headings (see below for guidance) and page numbers;
• An Introduction that describes and discusses the CSR framework. Identify the countries which have a mandatory requirement for companies to contribute a percentage of their annual profits towards CSR programs and highlight some key achievements and challenges for the companies. Summarise the key differences between the countries with a mandatory requirement and those countries where CSR is voluntary. Relate the impacts of the CSR to the Triple Bottom Line
• The Main Body of the report in sections, which should include the following elements:
• What is CSR?
- Have a definition of CSR (make references to Carroll’s pyramid)
- What are the drivers for companies to have a CSR program?
• Explore, comment and give examples of the 4 types of CSR Programs
- Supporting volunteer efforts
- Philanthropy
- Environmental Conservation
- Diversity
• Select a company that is part of the Australian Tourism and Hospitality Industry
- Provide an executive summary of the company and its motivations to have a CSR program and activities
- Present the viewpoints from the perspectives of the shareholders and stakeholders
- Cite one or two examples of the company’s CSR project in Australia and discuss both the challenges and achievements of the project. Consider the impacts based on the principles of the Triple Bottom Line
- Discuss and compare the company’s plans before the pandemic and for the future after the lifting of lockdown restrictions.
• Explore and discuss the role that the Australian government can contribute towards encouraging and supporting the CSR programs of Companies in the Australian Tourism Industry.
- What role can the Government play?
- What are the sectors that Governments can focus on?
- Compare pre-Covid 19 and Post Covid-19 approaches and discuss any distinct differences.
CONCLUSION
LIST OF REFERENCES
Criteria used to grade this Report:
1.The CSR framework: Your description of the CSR framework was excellent. You had an excellent comparison of countries that had mandatory CSR contributions and countries where CSR was voluntary. The relationship between CSR and the TBL was explained in detail and comprehensively.(7 marks)
2.The drivers for CSR program: The definition of CSR and explanation of the drivers for companies to have a CSR program was explained in a detailed manner. Excellent analysis of the 4 types of CSR programs and with detailed examples.(7 marks)
3.Reflective view of a company’s CSR program: A comprehensive and compelling discussion of a company's CSR programs to promote and support the Australian Tourism and Hospitality Industry.(7 marks)
4.The role of Government: Excellent articulation of the role of the Australian government to encourage and support CSR programs of companies. The comparison pre- and post- pandemic is discussed in an excellent manner. (6 marks)
5.Overall Presentation, i.e. Transition is logical – font, spacing Grammar, spelling, expression In-text referencing and reference list has 3 academic references. APA referencing used throughout is consistent and accurate and demonstrated ability to reference a range of both primary and secondary sources both in-text and using a reference list.(3 marks)
Estimated Student Workload: 9 -12 hours
See Separate Marking Rubric for the detailed marking allocation
Submission
Submit the report via Turnitin by Week 8 (Due 13th September 2020 Sunday by 23:55 PM).
Feedback and marks will be provided via Turnitin within two weeks of the due date.
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