| Subject Code : | BACC16 | Country : | Australia |
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Assignment Task:
Background Information:
Origin Energy is an integrated energy company, involved in gas exploration and production, power generation and energy retailing. The company operates Australia’s largest power generation portfolio, supplying 13% of power generation capacity to the Australian market. Origin supplies electricity to more than 4.3 million customers throughout Australia. Below you will find a chart of some of Origin Energy’s sustainability objectives and strategies, which was part of the 2007-12 five-year plan. Note that current owned and contracted capacity is about 15% of the National Electricity Market and is prone to change, as are customer numbers.
Required:
1. Identify the key stakeholders and, for each major group of stakeholders, explain how these strategies were likely to meet their needs. (10 marks)
2. For each strategy:
(a) Is there a cause and effect link between the objective and the strategy? Explain your answer. (10 marks)
(b) Suggest lag and lead indicators that could be used to measure performance. (similar in style to Exhibit 14.3). (10 marks)
3. Now turn your thoughts to the balanced scorecard. Work from each of the strategies in the diagram to suggest performance measures for each of the four balanced scoreboard perspectives: financial, customer, internal business process and learning and growth. Remember that there should be a cause and effect relationship between strategies and measures. (10 marks)
4. Given these strategies, is there any need to add a fifth dimension to the balanced scorecard? If so, which particular strategies could be included in this fifth dimension?
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