Advertising of the Digital Age - Advertising Assignment Help

Assignment Task

Advertising of the digital age
Week1:
Find AD and describe: (Domino): it was good company fast food and always do promotions, good deliver services and taste not bad and the price is not expensive as well.
Week2: the strategy process
During covid-19 pandemic, like in Melbourne when we found much case so this country going to lock down and the brand of company going to closed temporary and this could affect to the business and going to lost profit as well. Also, this company also available online for delivery but most people not going to purchase because their also lost their jobs and cannot earn the income as well. So they are very challenging that affect to their brand.

Environment analysis
Internal factors:
Assess organisation IMC capabilities
Review prior programs and results
Assess brand image and IMC implications
Strength and weaknesses of product of service
Packaging, labelling image.
External factors
Customer analysis (who, what, why, when, where, how)
Competitive analysis(same)
Environment analysis (current trends)
Increase sale
Market share
Customer base
Reduce cost
Develop social responsibility
Employee marketing capabilities
Week3: understanding consumer
Week4:
Week5:

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